Abstract
Efforts have been made to eradicate Wild Polio Virus and make Pakistan a polio-free nation. WHO and other partner organizations are supporting Pakistan to achieve this milestone. This research is aimed to explore the perception of residents living in District Dera Ismail Khan regarding the influence of polio advertisements. Whether media usage changes knowledge, attitude, and behavior about polio vaccination? A sample was selected among the population and a closed-ended questionnaire was distributed to know the perception of the sample regarding polio-related advertisements. The sampling technique and sample size were selected after the researcher explored the demographic of the population. Data collected from these respondents were then analyzed for comparison and findings suggested that those who were less exposed to media messages (high mean value) have high knowledge, and more positive attitudes and behavior toward polio, compared to those who are more. The results support all three hypotheses.
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