Abstract

The global consensus is that road traffic deaths and injuries are an unacceptable and alarming outcome for the sake of mobility. Even though, road safety has been recognized as a public health concern and efforts have been taken to improve the same, the reality is that the number of road traffic deaths is still increasing. Acknowledging the magnitude of the problem and its preventable nature, it is the need of the hour to have a more effective leadership, both from the government and the private sector in ensuring road safety. In order to improve the leadership in road safety, the World Health Organization has come up with a holistic policy on road safety and management of vehicles. In conclusion, the presence of a strong leadership is the crucial element which has to be addressed in the low and middle income nations and it is high time that all the concerned stakeholders work in a coordinated manner to deal with the preventable problem of road traffic injuries.

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