Abstract
This research attempts to highlight the role of Key Capabilities namely HR, Marketing, R&D (Product Development), and Manufacturing, the role of Strategic Leadership in resource development, the role and extent of Government Support in contributing to firm's Competitive Advantage and Superior Performance, and the Emergent Strategies through the case studies of two Indian firms in the Indian Pharmaceutical Industry i.e. Zydus Cadila (large firm) and Lincoln Pharma (Medium sized firm). The Competitive consequences and Performance implications for both the firms are implied upon by categorizing their Key Capabilities using VRIN (Valuable, Rare In-Imitable and Non-Substitutable) model popularized by Barney (1991).
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
