Abstract

This article focuses on the role of culture presentation. The dress is called Japanese street fashion. This street fashion is a tool that shows the social, cultural conditions and reflects the ideas of the new generation today. This type of fashion is a symbolic representation of society and has become widely popular both locally and abroad. The group of informants involved people, artists, designers, studying together with the document and related academic works.It was found that Japan is a country with unique arts and culture and a new cultural perspective through various media that is clearly found. “Japan street fashion” is unique. And there is a variety that is popular today. These fashion expressions are a form that is a process of resistance to something or to communicate symbolic expression that affects the Japanese society and culture Equality communication to demand something to be expressed through culture of dress, clothes, fashion according to the body. Japanese culture is a culture that is not open to other civilizations, thus creating a meaningful expression and it reflects the cultural and social problems that arise. To express the equality that came after Japan lost the war. This allows the younger generation to use this fashion space as a tool to claim something that they want.

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