Abstract
Amid rising environmental woes, this study investigates the influence of green innovation, green supply chain management (GSCM), and total quality management (TQM) on ecological sustainability. It also inspects the moderating effect of internal environmental management using primary data collected from 358 respondents from China’s manufacturing industry. The findings exhibit that GSCM (cooperation with the customers and green procurement) significantly and positively influences ecological performance. Besides, green innovations reassure environmental practices, while TQM illustrates an insignificant impact on environmental performance. The outcomes strongly support that internal environmental management significantly moderates the connection between customer cooperation and environmental performance. It offers a valuable suggestion for firms and policymakers.
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