Abstract
Luxury consumption is excessively done by individuals to show off their wealth and success. Thus, social media platforms are enhancing their luxury consumption desire and showing off to others. The need for status, need for uniqueness, and attitude influences in a positive way towards food porn. The purpose of this study was to understand the new concept of food porn how it affects and mediates between the different relationships of an individual's personality traits and luxury food desire. The results have shown that the new construct food porn is mediating well between the NFS and LFD, NFU and LFD, and ATT and LFD. In the future, more work can be done to develop food porn theory and further see food porn in different roles.
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