Abstract
Media is such aspect in the world, which plays very important role in the life of each one of us. We are all very curious about all the happening around us and hence eager to know all about Always & in All Ways. During last almost 5 decades the Media has changed a lot in all respects. It has changed its path too drastically. The Media of 21st Century has broadly speaking four branches namely - Print Media, Digital Media, and Electronic Media & Social Media. In the context of Role of Ethics in Modern days regarding Media needs to be understood, checked, and researched. In this paper I have covered all aspects of all Medias with its positive and negative effect. Focus is on the Role of Ethics in Modern Day Research in particular field like business, education, society and youth. During this paper I have described how these media will affect society in a broad way.
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