Abstract
The propose of the study is to look over the implication of digital marketing in consumer purchase decision and to discover the awareness of consumers abouft digital marketing and the influence of digital channels in their purchase decision. The study is carried out through survey method. The results of the survey are analyzed using chi square test. The findings revealed that customers are aware of digital marketing and they prefer to make purchase decisions using digital channels. As the world moving towards digital era, the digital channels plays vital role in increase of sales of any firm’s products. So the present study made an attempt to reveal the impact of digitalization on customer purchase decision.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
