Abstract

Communication influences the value that people place on resources because it influences knowledge, attitudes, and beliefs about those resources. Valuation of fisheries should acknowledge these influences, but first they must be understood. Communication network analysis offers a suitable approach because it identifies communication patterns and relationships and permits analysis of communication patterns as variables in social valuation. Communication network analysis can contribute to fisheries management by identifying communication patterns surrounding such issues as development of a charter industry and public support for fisheries policies. It can specifically contribute to a total valuation process by elaborating economic models and contributing to the wider and wiser use of social valuation information in resource policy formulation.

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