Abstract
Family as a primary decision making unit of society have a significant role in purchase decision making processes of individuals. It has a significant role in consumer socialization and in the process how children become consumers. It is a frame, within what children learn to behave as consumers, acquire allcompetencies concerning to purchase and consumption, and hence become competent to other consumers. Change of children’s role within the family is in the air in the last period, and this has an effect on purchase decision making processes within the family maybe on food store choice too.
Highlights
As a primary decision making unit of society have a significant role in purchase decision making processes of individuals
It has a significant role in consumer socialization and in the process how children become consumers. (Lehota 2001) It is a frame, within what children learn to behave as consumers, acquire all competencies concerning to purchase and consumption, and become competent to other consumers
Change of children’s role within the family is in the air in the last period, and this has an effect on purchase decision making processes within the family
Summary
As a primary decision making unit of society have a significant role in purchase decision making processes of individuals. It has a significant role in consumer socialization and in the process how children become consumers. Children became more and more equal within the family, and in most of the cases has wider knowledge as their parents do, so their role especially in the case of competency decision has significantly grown. They become consumers-purchasers much earlier as they did a few decades earlier. The size of children market is growing rapidly; consumer behavior of adults is a direct antecedent of children’s consumer behavior. (McNeal 2007) Relations within the ECONOMICA 2014 2. sz"m
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