Abstract
A celebrity is said to be any individual who is famous amongst the public and this recognition of him is used to promote products or sometimes messages that are in public interest or even a social message making it a Social Advertisement. Social advertisements are one that give the viewer some serious thought about the social issue with the primary purpose of it being to educate the masses through the messages that are harder hitting that could help in the positive change. Celebrity endorsement is widely used as a tool to create awareness about any social problem like smoking, pulse polio, drugs, alcohol, domestic violence, population, pollution, family planning, care and concern for the old age or disabled, National Integration, rape, health, and cleanliness etc. and not just promoting ideas of Greater Awareness of social norms but also leads to better understanding and better solution to the societal problems.
Highlights
In the recent years a trend of using celebrities for number of brands in India has been noticed using a celebrity as an endorser the promotional objective of the campaign has to be looked into and it is made sure that the celebrities image matches with the promotional objective this trend of celebrity endorsement has a very well outcome in social advertising as using celebrity to get public attention makes it easy to grab viewers’ attention as people connect with them, and are inspired by them the viewers are the biggest admirers of these celebrities and want to live like them, follow them, their lifestyle and habits
A lot of successful campaigns have been done by India's most famous celebrities which have a high impact on public, one of the most successful campaigns on social issues which presents honorable Prime Minister for The Swachh Bharat Abhiyan which was initiated by him on the 2nd of October 2014 naming it The Cleanliness Campaign, he ambitiously picked up the broom to clean the According to one of the reports by The Economic Times Jaipur is one of the cities which can be regarded as the showpiece achievers of Swachh Bharat Abhiyan and under the Narendra Modi award list suggestions
Has celebrity endorsement been successful in changing behaviour of people in Jaipur towards a positive social change?
Summary
Celebrities generally have an influence on the lives of people, it is seen that people get influenced by them and try following their favourite one’s. A lot of successful campaigns have been done by India's most famous celebrities which have a high impact on public, one of the most successful campaigns on social issues which presents honorable Prime Minister for The Swachh Bharat Abhiyan which was initiated by him on the 2nd of October 2014 naming it The Cleanliness Campaign, he ambitiously picked up the broom to clean the According to one of the reports by The Economic Times Jaipur is one of the cities which can be regarded as the showpiece achievers of Swachh Bharat Abhiyan and under the Narendra Modi award list suggestions.
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