Abstract
AbstractThis research establishes a novel research paradigm for examining the impact of personality factors on the intention of using digital payments. The relationship between the Big 5 personality traits and digital payments adoption intention is investigated. The aim of this study is to determine which personality traits influence adoption intention as well as customer perceptions of digital payment adoption intentions. Convenience sampling approach was used to collect data from 202 respondents living in Delhi's National Capital Region using standardized questionnaire and structure equation modeling was used to evaluate the direct impact of the Big 5 personality traits on adoption intention toward digital payments. The findings show that agreeableness, conscientiousness, transparency, and extraversion all have a significant effect on the intention to adopt digital payments. Both banking and non-banking institutions will benefit from the findings in developing strategies to increase customer willingness to use digital payments.KeywordsBig 5 personality traitsDigital paymentsAdoption intention
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