Abstract
Introduction. In the article, the theoretical bases (principles) of insurance assistance are investigated. The formation prerequisites of interaction of assistance and insurance companies are analyzed. The necessity of assistance companies activities in the insurance market while providing tourism, health and transportation services is grounded. Purpose. The aim of the investigation is to substantiate the theoretical and organizational principles of the insurance and assistance companies cooperation. Method (methodology) of the work is based on the methodology of insurance assistance, assistance companies in the insurance market in providing travel, medical and motor transport services. Results. We note that the necessity for activities of the assistance companies at the insurance market is undeniable today. The cooperation of assistance and insurance companies will continue to grow, as it enables the insurer to develop competitive and attractive insurance products to potential policyholders, to provide legal support, regulation of consequences and financial aspects of the insurance cases in various fields of the insurance, travel insurance, including health, motor vehicle and so on.
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