Role of Advertisement Expenses on Fmcg Sector: Case Study of Hindustan Unilever Limited

Abstract

The purpose of present study has been conducted to investigate the role of advertisement on consumer. This paper aims to explore the role of advertisement expenses by the company which leads to increase the sale of the company and the profit of the company which in turn increases the overall growth of the company. This study is done to see the relevance of research and development expenses, advertisement and promotion expenses on the sales and growth of the Company. Annual reports of the Company have been analyzed to evaluate the impact of advertisement expenses. The results exposed that advertisement attracts towards the preference and choices to influence the consumer buying behavior and ultimately leads the sales of the company to grow. Advertisement expenses influences the consumers and increases the sales of the company. Keywords: Advertisement Expenses, FMCG Company, Impact of advertisement on sales, Research and Development expenses.