Abstract
Social psychologists have noted that role identities contain both conventional (culturally influenced) and idiosyncratic (uniquely interpreted) meanings. To this point, this distinction has mostly been theoretical, and little empirical research exists that addresses how individuals define role identities in conventional or idiosyncratic ways. In this study, we create a scale that captures the conventional vs. idiosyncratic balance of role identity meanings and report the results of a study that examines the relationship between this balance and identity prominence and salience. We administer a survey to 934 study participants that measures the conventional/idiosyncratic balance, prominence, and salience of the student, worker, and friend role identities. Our results show that the more conventional one’s role identities, the more prominent and salient the identities.
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