Role and Strategy of Csr (Corporate Social Responsibility) Pt. Medco E and P on Women Farmer Groups in Kampung Salak of Tarakan City

Abstract

The role of CSR in social empowerment will sustain self-supporting of the community and increase social welfare. Objectives of the study were to find out the roles of CSR on the Women Farmer Groups (KWT) empowerment in Kampung Salak, to know the Women Farmer Groups (KWT) empowerment in Kampung Salak, and formulate the strategy of Women Farmer Groups (KWT) empowerment through CSR (Corporate Social Responsibility). The method to determine the informant used purposive sampling that included 10 persons. Data analysis used descriptive qualitative analysis by collecting data through data reduction, data presentation, drawing the conclusions, verification, and final conclusions. Results of the study indicated the roles of CSR in social empowerment as follow: (a) motivator got average score 2.75, good criteria, (b) educator got average score 3, good criteria, (c) facilitator got average score 2.8, good criteria. The empowering level of the Women Farmer Groups (KWT) in (a) participation got average score 2.8, good criteria, (b) fulfilling the needs got average score 2.6, good criteria, and (c) skills got average score 2.75, good criteria. The selected strategies in empowering the Women Farmer Groups (KWT) in Kampung Salak through CSR include: (a) expand the planting area and increase productivity of the harvest yield, (b) develop the processing of farming products, (c) extend the marketing network and partnership, as well as (d) develop and apply the given innovation through CSR program.