Rola usług socjalnych w kreowaniu wizerunku organizacji pozarządowej na przykładzie Caritas Diecezji Radomskiej

Abstract

New conditions for the functioning of the non-profit sector and changes in the external environment of these organizations related to the dissemination of the paradigm of multi-sectoral social policy, which is an instrument for achieving personalized, professionally produced and supplied social services, make the commitment and civic activity in this area is essential transformation. Non-governmental organizations operate in many areas of social life, supported mainly by individuals, provide a service for public institutions and other NGOs. The most popular form of action is the direct provision of services to members, clients and dependents of the organization. This high position of this direct activities aimed at the needy is the most heartwarming and positive trend of civil society. Providing services to individuals, non-governmental organizations take part and support the tasks of public institutions. It should be noted that the increase in cooperation between NGOs and public institutions contribute to the building of networks and the multiplication of social capital. Transformation of the civil sector expressed the necessity of taking care of self-image non-governmental organizations and their use of the instruments of public relations in the process of building favorable relationships with all actors in the environment internal and external (volunteers, donors, people who use its services, or members of the whole society). In the article shown the process of creating and changing the image through social services for different groups of beneficiaries. Analyzed Caritas Diocese of Radom - an organization that strongly rooted in the practice of local social policy, demonstrating not only professionalism in social work, but also the ability to cooperate and create partnerships and clarity own image.