Abstract

The theoretical part of this article draws on terminology defined by theorists such as J. C. Kauffman,N. Luhmannn, Ch. Lasch, E. Beck-Gernsheim, U. Beck, A. Giddens, L. Jamienson, E. Illouz,and Z. Bauman. The research on partnership relations in the narcissistic culture are published in thebook by the article author: Ściupider-Młodkowska M., Love in the time of Me. A socio-pedagogical study,Poznań 2018. The fight for an approval and innovatory ideas for a happy partnership life (which hasbeen observed in my research on biographies of relationships) does not entirely come from “free”choices. Therefore, we may conclude that to some extent the culture of narcissism has an impact ona quality of relationships and relations between people in general. In the wider context, the articletries to provide an answer to the question of transgression of common responsibility for a success ora failure in relations between people. Interpersonal contacts are increasingly controlled or created bythe market as well as the world of technicization. As a result, their character is changed into shorttermrelations where only an Ego of individuals is promoted and general narcissism culture is spread.Pedagogues are concerned about building identity of young people mostly in social media accordingto the phrase Selfie ergo sum. Pedagogy cannot ignore the influence of media on the social developmentof teenagers (which includes their sexual development, too). To prevent the acquisition of negativepatterns, an educational program needs to be proposed which will teach a critical approach to socialmedia and help build sustained interpersonal relations.

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