Abstract

Gender inequalities, as a product of a wide range of deep-rooted and inherited gender stereotypes and prejudices, can be described as a key generator of unfavorable preconditions for the development of women's entrepreneurship in Montenegro. The aim of this study is to provide an analytical descriptive presentation based on official data, ethnographic records and research of the European Institute for Gender Equality and to illustrate the position of women in Montenegrin society, shaped by the patrilineal system of kinship and the "rules" of a steadily patriarchal matrix of gender relations in the private and public spheres of life. The study reached certain conclusions based on a secondary survey based on an assessment of the national normative and institutional framework for the development of women's entrepreneurship in Montenegro, existing strategic documents, as well as an analysis of available support and assistance to women entrepreneurs in terms of facilitated access to know-how and sources of funding. The author emphasizes the need to change the traditional perception and create awareness at the national level about the economic value of women's entrepreneurship as an important and underutilized potential for building a prosperous society and more intensive economic development of the country. The limitations of the research were presented and recommendations for creating conditions in society and the labor market for the evolution of women's entrepreneurship in Montenegro from social to economic category were presented.

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