Abstract
Content in the digital form can be easily copied and distributed without permission of the owner. As a result, it is of paramount importance to protect content and deter illegal distribution using content protection mechanisms like embedding an imperceptible watermark into the content. Given that consumers want access to content from anywhere using any device, it is necessary to transcode content keeping in mind the limitations of the devices in terms of processing power and network connectivity. However, it is important that the watermark embedded in the content is preserved even after transcoding. The proposed approach embeds in a video, an imperceptible yet robust watermark which is resistant to transcoding. This approach focuses on the H.264 codec because of its widespread use in the industry.
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