Roasting Donald Duck: Alternative Comics and Photonovels in Latin America

Abstract

A corollary of dependency theory, which has enjoyed considerable popularity among social scientists in the last fifteen years, is the notion of cultural imperialism. Simply stated, the theory holds that countries with global economic dominance reinforce their hegemonic relationship with lesser developed countries through the manipulation of mass media such as television, radio, film and comic books. A number of radical critiques of Latin America mass media have appeared in response to this perceived relationship. In her article, Cornelia Butler Flora examines several Latin American comic books and photonovels which were created as alternatives to commercial controlled media forms. For example, in Chile during the short‐lived presidency of Salvador Allende (1970–1973), the government publishing house Quimanto brought together artists and communications specialists to produce comic books which would serve as the socialist answer to Donald Duck andbther publications that were seen as purveyors of caplitalist values. Flora also draws on other examplles of comic books and photonovels from Mexico, Ecuador and Peru.