Abstract
Social agents often stake claims to the naming operations that are embedded in official discourse. The present article explores the metapragmatics of such investments. Drawing on post-Austinian theories of naming (Kripke, Harris, Bourdieu, Silverstein), the article analyses the contentious process of naming roads in a rural community in Sweden. In this process, one major stake was the entextualisation of names in Övdalsk, a locally used form of Scandinavian. Focusing on an extended exchange over spatial and linguistic authenticity, the article elucidates several ways in which the semiotics of place are bound up with a range of symbolic struggles and antagonisms. More generally, the article argues that such focus is necessary for grasping the semiotisation of space and spatialisation of semiosis.
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