Abstract
Innovative marketing strategies had made a lot of improvements in different business industries. Utilization of the internet through various social media platforms and development of software applications have brought ease in promoting and selling products all over the world. However, not all merchants are able to conduct similar practice on due to technological and knowledge gaps. In the province of Romblon, where marble is famous, only few merchants use technology to market since few have resources and knowledge to manage such advancement. To address this, the study aimed to develop an online platform based on the Business-to-Consumers (B2C) hybrid market. Through this, marble marketers could advertise, sell, offer services, and earn profit using basic technological resources, in addition to the earnings in their physical shop. The online market features performance efficiency, functional feasibility, reliability, compatibility, usability, and portability of the system that ensure excellent functional operation and hassle-free services for the users. The system was launched and tested using the ISO/IEC 25010 that the overall result gives a satisfactory rating. Romblon Marble Shopping (RMS) system has been accepted and recommended to be of use by the municipal business marble industry sector as a step through in marble marketing for the province of Romblon.
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