Abstract
The process of valorisation of rurality has triggered a new definition of the countryside, a series of paradigm-shifting processes in contemporary socio-economic discourses, as well as the local embeddedness of entrepreneurs is increasingly coming to the fore in the professional debate on the concept of rurality in rural development. The presented study provides an insight into this new practice of rural representation, whose theoretical aspects can be useful both in a global context and for rural studies in Szeklerland.
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