Abstract
River City Tile Company has experienced a successful first three years in business and shows potential for even more growth. An area of focus that has been identified by the owners and staff to expedite this growth is a marketing campaign. The overarching objective of the marketing campaign is to increase monthly sales.Through a careful analysis of the current state of the company’s external communications, and a review of current research, and audience demographics, a marketing strategy has been developed to be carried out immediately. This plan outlines the audience segments we have discovered, their needs and concerns, and appropriate messaging. Two specific tactics are outlined for initial implementation of River City Tile Company’s external communication strategy, with recommendations for future focuses.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.