Abstract

Objects of cultural attractiveness is one product that offers culture of a region in the form of living culture and culture heritage. as an attraction for tourists. One of the tribes in Seram Island Central Maluku, which has Naulu tribe culture with a special pattern, both physical and social behavior. Naulu ceremonial ritual is a potential appeal of high local culture for tourists, Culture Naulu people in the form of traditional rituals, has a high value for tourists. It is necessary for the study to examine the local cultural forms the object of fascination Naulu as ecotourism. The method used to address the objectives are descriptive qualitative method. Sugiono (2007), suggests that this motede used to examine the condition of natural objects, where the researcher serves as a key instrument, procedure produces descriptive data qualitative research in the form of verbal of people and behavior, as well as the observed phenomena. Techniques of data collection is done through observation, in-depth interviews (depth interview) study of literature and documentation. Inductive data analysis, and research results further emphasize the significance of what is observed and not generalizations based on measures of quantity. Based on the results of the observation and identification of local cultural forms that are owned by the Naulu, it can be said that the various forms of rituals and ceremonies inherited from the lelehur potential to be developed as a product of cultural attractiveness for tourists. the sanctity of traditional ritual procession is a unique culture that can be packaged as a competitive cultural products for tourists

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