Abstract
With the expansion of global trade and technological progress, China’s cross-border E-commerce trade has extended a new subdivision industry–Fresh Food E-commerce. Since its birth, China’s fresh food E-commerce enterprises have developed rapidly and gradually built a diversified global supply chain system, but they are also faced with dangerous risks. This paper introduces the external risks of politics, economy and society and the internal risks represented by supplier risks, logistics risks and operation risks encountered by enterprises in the construction of global supply chain, discusses the sources of the risks, and puts forward corresponding strategies on this basis.
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