Abstract
Training programs and warning labels have been advocated as a means of convincing consumers to follow safety precautions when using all-terrain vehicles (ATVs), and are emphasized in the recent consent decree signed between the Consumer Product Safety Commission and ATV manufacturers. An alternative approach is to mandate safe behavior through regulations and law. This field study of ATV operator behavior conducted in six states in 1988 and 1989 provides initial insight into the effectiveness of these approaches. Logit analysis revealed that helmet use was significantly higher when required by law or when riders had 3 or more years of riding experience. Helmet use was significantly lower when riders rode frequently, when helmets were perceived as uncomfortable or not used on motorcycles, and when subjects had been moderately or seriously injured in ATV accidents. The presence of warning labels, reading of a manual, and participation in a training course were not significantly related to helmet use.
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