Abstract
Mutual funds have gained immense popularity in recent years as a means of investment and understanding how small retail investors perceive the risks associated with these funds is essential to enable them to make informed decisions. The study indicates that small retail investors perceive mutual funds as a relatively safe and easy investment option. However, they are also aware of the risks associated with mutual funds, such as market volatility, economic uncertainty, and fund managers' performance. Furthermore, small retail investors perceive the risks differently based on their investment experience, age, education, and investment goals. The research aims to determine the elements that impact how small investors perceive risk toward mutual funds & understand the impact of these perceptions on their investment decisions. The study's results will be useful for mutual fund managers, financial advisors, and policymakers in designing investment products and strategies that are better suited to small investors' risk perception and investment behavior.
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