Abstract
ABSTRACT Florida’s Red Tide outbreak, a major environmental disturbance in 2018, not only garnered nationwide attention but also affected both in-state and out-of-state visitors. Guided by the Social Amplification of Risk Framework (SARF), this study examined the relationships between media exposure, risk perception, and visitors’ behavioral responses. Data were gathered from two surveys in late 2018. The findings validate the practicality of applying SARF to the current context. This study also found that both perceived consequences and access to the community are significant predictors of visitor behavior. This study further discussed how to market destinations during turbulent times.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.