Abstract
Over the years, tourism has become an international business as well as a source of acculturation for tourist community and local population GB. Numerous social and cultural changes are reported harming the local and indigenous culture and specifically the local norms, values and traditions in unwanted manner. The research methodology was exploratory. Data was collected through survey method. There were 50 respondents, belonged from Balti community. Data was analyzed by using SPSS This research is a detailed case study of effects of national and international tourism on the local Balti culture that is entirely different the others in Gilgit Baltistan. The study explores the loss of cultural traits due to increased tourist activities. The tourism opportunities have opened access to outsiders as tourists while the impacts are seen as a threat to influence, rather change the local cultural traits.
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