Abstract
ABSTRACT This study investigated the impacts of risk perceptions in online travel communities on source credibility and community engagement using the uncertainty reduction theory. Through a quasi-experimental design, this study found that the impact of risk perception varies by the type and level of risk. Functional risk had a positive impact on source credibility; financial risk had a negative impact. Source credibility did not impact community engagement except in high-risk scenarios which is a different result compared to past published studies. The results of this study indicate that online community interactions provide a means of mitigating perceived functional risk but do not alleviate financial risk perceptions.
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