Abstract
Mobile channel, like Uber or Airbnb, may lead to both cost-efficiency and flexibility, but it also inevitably triggers a certain degree of cost exposure. Unfortunately, there is little objective, scientific research focused on evaluating the risks that result from information exchange among mobile channels. In this study, the Grey Relational Analysis (GRA) were employed to identify and evaluate the risks of mobile channel business. This research finds “Jurisdictionâ€, “agreement and contractâ€, and “Social engineering†are the top three risk management factors. Especially in Taiwan, the law issue is the biggest rock on the road now. Collaborative consumption is a new inevitable business model, how to govern and constitute a legal environment is an unavoidable responsibility to our legislators.
Highlights
In 2013 Airbnb launched new versions of its iOS and Android mobile channels, adding the ability for hosts to communicate with guests and respond directly to guest messages [1]
One example is the use of weak security passwords or a standard company default password to log on to a network or e-mail platform〔 6〕 .Enterprises that use a mobile channel service may have legal problems related to privacy, jurisdiction, and agreement or contract risks
Before developing interoperability technology an improving the portability of data and resources between different parts of the cloud, mobile channel services should first address the risk of cross-cloud compatibility because it creates significant uncertainty that will impact the efficiency of using a mobile channel service〔 8〕
Summary
In 2013 Airbnb launched new versions of its iOS and Android mobile channels, adding the ability for hosts to communicate with guests and respond directly to guest messages [1]. Mobile channel is a current trend that discloses the nextgeneration application in all different kind of business[2]. Personal use of cloud services such as webmail, facebook, YouTube for some years, and the organizations have started to apply mobile channel as a tool for their IT needs. It is estimated that by 2013 the cloud market will have reached $8.1 billion[3]. Consumers’ habits of purchasing travel products are more different than ever. In order to occupy this market, most travel industry have invested plenty of resources and man power in mobile channel in order to provide the new business opportunities and increased convenience the Internet can provide, through which customers can purchase their travel products. This study has the following objectives: Identify the risk management factors attributable to mobile channel services using scientific and objective methods; Measure and analyze risk management factors from mobile channel; Provide administrators with the information necessary to make risk management decisions with regard to mobile channel; Provide support for management's authorization of mobile channel based on objective, scientific, risk-focused assessments
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