Abstract
Car rental is a high capital input and high-risk industry. It is true that the risks from finance, rental fraud, and traffic accidents are the three main risks faced by the car rental industry in China, and endanger the survival and development of such trade. In this paper, we will make analysis on the above three risks, and then we will present corresponding counter-measurements for car rental companies to manage and control these risks. At last, we will put forward some proposals for the car rental industry and the government.
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