Abstract
With a growth scenario found in few places in the world, the Brazilian automotive market has become attractive, jumping from investments of about 1 billion dollar in 2005 to more than 5 billion dollars in 2012. This article has the objective to give a vision of the supply chain risk management in the Brazilian automotive industry through a case study, when samples of a strong (an automaker) and a weak (a second tier supplier) links were compared based on existing theory in order to understand their limits, variables and potential new findings. Secondary data generated by Sindipeças, ANFAVEA and national institutes were used in the context of the case study, as well as semi-structured interviews with executives and experts in risk management and supply chain areas of an automaker and a second tier supplier installed in BrazilDOI:10.12660/joscmv8n1p72-87URL: http://dx.doi.org/10.12660/joscmv8n1p72-87
Highlights
The Brazilian automotive industry is one of the most important automotive industries in the world, both from the point of view of vehicles production as of consumer market
From the point of view of the approach, this work adopts the form of an exploratory research (Creswell, 2007) in order to verify if the characteristics of the supply chain risk management of the Brazilian automotive industry have some correlation with the different risks from this theoretical review and from the interviews based on semi-structured questionnaire used for the preparation of the case study
The objective of this article was to provide a case study related to the supply chain risk management of the Brazilian automotive industry, considering the network of manufacturers, systems suppliers and mainly their suppliers, and to answer to the research question: Through a case study with two units of analysis of the Brazilian automotive chain, the present work provided an exploratory analysis that implies there is heterogeneity in the risk management between the chain links
Summary
The Brazilian automotive industry is one of the most important automotive industries in the world, both from the point of view of vehicles production as of consumer market It is currently the seventh largest producer and has the fourth largest consumer market, with 26 automakers established in the country, including the production of buses and trucks (ANFAVEA, 2013). From 2002 to 2011 the Brazilian automotive market grew 145%, while production progressed at a slower pace, reaching 109% in the same period This growth scenario was found in very few places in the world, which made the Brazilian automotive market attractive for investment by automakers in the country, jumping from just over $ 1 billion in 2005 to nearly $ 5.4 billion in 2012 (ANFAVEA, 2013). In an environment where internal demand was higher than local production was capable to supply, the quest for competitiveness and productivity gains became a recurring theme in the executive agenda in order to increase market share and profitability, and at the same time the search for risk reduction and its consequent losses began to be discussed in the companies
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