Abstract
Winning the Top 500 World Brands in 2018, Tesla is working hard to cover a variety of categories including high-end sports cars and luxury cars. As a leader in the "new car movement", Tesla from Silicon Valley is committed to building cars with IT concepts, and it is not a traditional car manufacturer's thinking represented by Detroit. This paper undertakes a full marketing audit to evaluate Tesla’s strengths, weaknesses, opportunities and threats to many other car manufacturers using PEST, SWOT and USP models. Based on the above issues, the business process of external supply chain management is proposed: information-technology outreach, upstream management of docking, overall coordination and co-existence, and analysis of node elements and evaluation schemes are feasible. Besides, the recent accidents regarding the brake caliper bolts failure, battery charging, and pilot driving are also mentioned in this review. Corresponding recommendations are also provided for the improvement of moral images in the end.
Highlights
Tesla, an American electric vehicle and energy company, mainly sells electric vehicles, solar panels and energy storage devices
The company is named after electrical physicist Tesla, and produces and sells electric vehicles, solar panels, and energy storage equipment
In today's rapid development of business intelligence and CRM and SCM, the ability to ride on the modern high-speed train of informationization will directly affect the cost of the enterprise [20]
Summary
An American electric vehicle and energy company, mainly sells electric vehicles, solar panels and energy storage devices. Disadvantages The disadvantages of Tesla cars are the disadvantages of the whole electric car industry, mainly in two aspects, one is that the profitability of Tesla cars is very risky, compared with traditional cars, it has less ability to bear the risk, if the demand for electric cars fluctuates slightly, or production delay happens, Tesla may suffer a big risk; the other is the most important point is the safety of the battery [6,12]. Another point is the safety of the battery. The competition is continuously strengthening [18]
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