Abstract
This research examines the content as well as underlying psychological motives of ideology in East Asia. Adopting a mixed methods approach utilizing data from national samples in mainland China (N = 509) and Taiwan (N = 417), qualitative content analysis and correlation analysis results reveal that in both samples: (a) overall, participants had some understanding of the left-right ideological spectrum; (b) notwithstanding, most participants placed themselves at the Center; and (c) elective affinities between epistemic motives and political ideology exhibited the most consistent association. Findings shed light on the political psychology of ideology in authoritarian regimes as well as in new democracies. Findings were also discussed in the cross-cultural psychological context. Altogether, they contribute to our understanding of the nature of ideology beyond the West, which could be a first step toward reducing political polarization and avoiding conflict.
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