Abstract
This extended abstract demonstrates a novel method of effectively getting leadership messages across to the generation and demographic of today’s workforce. In April 2012, Weatherford CSG drilling rig in Australia had a series of workplace incidents, which led to a serious injury. In May 2012, Weatherford’s Eight GEMS program including the new recognise-approach-discuss-agree-report (RADAR) reporting system began rolling out across Weatherford globally. In June 2012, the Weatherford management team visited Rig 9 as part of their ongoing commitment to safety and meeting the crews. While on site, they overheard the crew rapping RADAR to their surprise; the crew had incorporated the RADAR definitions into an entire song on their own initiative, mainly to help the younger members of the crew to get familiar with RADAR. The result was a music production team visiting Rig 9 to film and produce the rap video. This was done with consent from the operating company in shut-down conditions. This type of message and delivery of the message has been found to resonate well with today’s young(er) workforce. This has been found to be an effective (and fun) way of getting the safety message across to the people who really count. This also demonstrates the importance of making sure that the delivery of safety messages are owned-by the people who the messages are targeted at.
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