Abstract
This article analyzes the narratives embedded within chef Roy Choi’s cookbook L.A. Son: My Life, My City, My Food. Choi rose to success with his highly successful food truck empire, Kogi BBQ. While on one hand Choi’s story represents a new narrative for the next generation of American chefs, on the other his story operates as a modern retelling of the myth of immigrant mobility in America. Through his reflections on his life, city, and food he situates his cooking and his story as a pan-immigrant story of mobility, despite the social realities of Los Angeles and his road to success.
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