Abstract
Cultural diversity can be seen in many forms. One specific area of interest would be the use of language in expressing opinions related to many aspects of a society. This particular study reports on the use of culturally influenced language, in order to express opinions as reflected on auto rickshaws in Lahore, Pakistan. Data was gathered by observations while travelling to various areas in Lahore, Pakistan. The qualitative analysis of the written discourse showed various aspects of life of the Lahorites, through different modes as were reflected by the writings on the rickshaws plying throughout the town.
Highlights
A rickshaw or an auto-rickshaw is a three-wheeled motorized vehicle looking like a squeaking box with wheels, used by passengers in Pakistan
Though rickshaw was invented in Japan at the close of the 19th century (Gallagher 1992: 27), yet countless are whizzing around in Pakistan and being utilized by poor citizens of the country who cannot afford to have their own cars
The purpose of the current study is to investigate the rickshaw writings in terms of themes that emerged from the data collected for the purpose of better understanding the discourse embodied within the literature written on rickshaws in Lahore, Pakistan
Summary
A rickshaw or an auto-rickshaw is a three-wheeled motorized vehicle looking like a squeaking box with wheels, used by passengers in Pakistan. Some of them are pimped up or jazzed up rather they are adorned with flowers, TV and film actresses’ pictures, poetry, proverbs, certain slogans, sayings, related to women, politics, religiosity and love All they manifest is commentary on social or current hot issues and it reveals drivers’ own identity, regional background, personal religious, political and in some cases sectarian beliefs in addition to its use as a canvas to market slogans of all types under the sun. These subaltern expressions reveal the aspirations, imaginations and pent up feelings of the common people working as a window into their minds and as a means of catharsis manifesting the realities of life as perceived by the underdogs. It is a means of expression to engage the otherwise so called educated, rich business class and political, military, bureaucratic elite dwelling in the same city, sharing the same sky and breathing the same air but using different and sophisticated modes of expressions for their respective discourse
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