Abstract
The emergence of grant writing as a primary method of evaluating faculty accountability formally resembles the discursive structures of prosperity theology. Using the rhetorical homology, I identify a common interpretive framework underpinning both discourses. The points of homological correspondence include: 1) Alienated individualism and competitive-egotism; 2) Individual accountability to the market as a measure of personal worth; and 3) Justification of the market paradigms. I trace the features of this homology to neoliberal modes of governance.
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