Abstract
The study attempts to identify the rice marketing channels, market actors and their marketing functions in Bogura and Gaibandha districts in Bangladesh. The paper also examines the rice marketing cost and margin and highlight major obstacles of market actors. Primary data were collected from 25 middlemen by using pretested semi-structured interview schedule in 2017. Rice millers, wholesalers and retailers were the major market’s actors in the study areas. Most of the rice millers buy paddy directly from the farmers by using their agent. After processing rice, rice millers sell rice to the wholesalers, and retailers. Rice millers marketing costs were higher in the Bogura district (Tk.569.8/40kg) than Gaibandha district (Tk.526.0/40kg). However, retailers’ marketing costs were higher in Gaibandha district (Tk.43.0/40kg) than Bogura district (Tk.39.1/40kg). Among all intermediaries, marketing margins was highest for rice millers which were Tk. 227.5/40kg. Middlemen have no sufficient capital for investment. Therefore, Government, Non Government Organizations and other institutional credit should be available to them at the reasonable interest rate.
 
 J Bangladesh Agril Univ 17(4): 567–573, 2019
Highlights
Rice is the important cereal crop in the world
The study found that rice millers, wholesalers, and retailers were the major market actors, both in Bogura, and Gaibandha district
This study finds out major rice market actors and their marketing activities
Summary
Rice is the important cereal crop in the world. Rice is mainly grows in Asia, Europe, America and Africa continents in the world (Bapari, 2016). The second largest consumed cereal crop in the world is rice (Inuwa et al, 2011). About 80% of the people live on rice in Asia continent (Noonari et al, 2015). Rice production holds an extremely important position in agriculture and the national economy in Bangladesh (Hasan et al, 2017). Rice is the staple food for 160.8 million people of the country. About 75.1% of agricultural land use to grow rice, of which 42.4% was employed in Boro rice production (Sujan et al, 2017). Agriculture contributes 14.79% of the gross domestic product (GDP) of Bangladesh (MoF, 2017)
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