Rice Consumption Patterns in Kuwait and Its Future Market

Abstract

With changing demographic patterns in the State of Kuwait, the per capita consumption of rice in Kuwait is decreasing over time. It seems that the Socio-Economic changes taking place in the country have affected the tastes and preferences of the Kuwaities with regard to the consumption of rice versus other competing Western starch dish products such as breads, pastas, and potatoes. This paper tests several hypotheses about the relationship between demographics and rice consumption, and examines rice-related buying and consumption behaviors of Kuwaities. Implications of the findings and recommendations are given. A general marketing strategy is also suggested regarding future implications of rice and rice products within the Kuwaiti society.