Abstract
Broad interpretation of the rhythm is "the rhythm of movement,” all co-ordination, balance in motion can be called rhythm. In logo design, the formal beauty of signs is an important factor in information transmission, so it naturally aroused great attention of graphic designers. The gradient and repeat of the point, the line's length, intensity changes, and rhythmic arrangement of surface in computer logo design, brings a strong visual effect to logo, the picture has a sense of rhythm and unity. These signs are usually make the screen has a sense of movement and forms more abundant, the transition of each visual element more beautiful, harmonization and coordination. The rhythm of computer logo design roughly can be divided into: the rhythm of repetition, the rhythm of movement, etc. major parts. In this paper, starting from the definition of rhythm, analyzing the use of the rhythm of repetition, the rhythm of the gradient, rhythm and dynamic in computer logo design to analyze the characteristics of these signs' rhythm, and then I put forward the development trends of computer logo design in the future.
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