Abstract
This article aims to study the outlines of a new kind of semiotic conflict: the one that opposes the norms of classical rhetoric to those that govern digital political rhetoric. By analyzing the rhetorical norm, first in a problematic of language sciences, then by considering it from the point of view of the question of audiences, we will show how digital standards affect the communication contract. The data of this communication contract represent the norms of the link between the rhetoric partners.
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