Abstract
A rhetorical lens can bring a new dynamic and new insights to museological studies of our “multicultural platforms for negotiations” because the focus of rhetoric is on the close reading of how to persuasively operate collectively in the public sphere. In a world that grows increasingly polyphonic, museums are often the only public institution presenting the kind of discourse that aims to build a dialectical community across diverse groups. Thus, the increased interest of rhetoricians in their work. The question of museology’s role becomes in rhetorical terms, “What are the theories and analyses that explain how museums impact the world?” This article examines several rhetorical themes, including the public sphere, rhetorical appeals, epideixis, the rhetorical triangle, polyphony, juxtaposition, the tragic and the comic frames, and, of course, persuasion.
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