Abstract

The inaugural speeches mark the beginning of a new term in office for a community or government leader, such as the president. This reaction must persuade the people to believe in the government and the programs will be enacted. This research aims at finding the rhetorical appeals of President Joe Biden's inaugural address on his inauguration as the 46th President of the United States. The research is based on Aristotle's theory called a rhetorical theory. The resercher employs descriptive qualitative as a methodology to analyze the data from the spoken utterances of the speech. The result shows that Joe Biden uses all of the Aristotelian rhetoric strategies in his inaugural address, which are: ethos, pathos, and logos. The data shows that Joe Biden uses pathos as 55% of his speech, followed by ethos 37%, and logos 8%.. Joe Biden skillfully used and implied Aristotle's rhetorical theory in his inauguration address to engage and build trust with the American people. From the analysis, the researcher has concluded that a good speaker can use all of the three elements of the rhetorical theory and imply them in the speech or writing.

Highlights

  • On 21 January 2021, Joe Biden the 46th United States of America delivered an inaugural address

  • The researcher identifies the inaugural address transcripts presented by Joe Biden to examine the theme or issue

  • The data analysis shows that Joe bidden skillfully employs three Aristotelian rhetoric strategies of ethos, pathos, and logos on his inaugural address to persuade the audiences

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Summary

Introduction

One of the powerful speeches in the US inaugural speech is to ask what you can do for your country as a thesis statement of President John F Kennedy’s speech in 1961. This phenomenal word has been inspiring Americans in many ways. Biden’s Inauguration is conducted some couple of weeks after terrible chaos in Capitol Building caused by the pro-trump mob. This chaos erupted after Biden’s rival, Trump, claimed the election is a fraud. Five people died in the Capitol attack tragedy including a woman, multiple officers injured, and the congress was evacuated to prevent violence from the protestor

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