Abstract
The attitude towards rhetoric, metaphor, and imagery is identified in this paper as being central both to the definition of postmodernism and to any postmodern scholarship. It is also claimed that questions about the relationship between archetypal psychology and geography mirrors the wider postmodern phenomenon of comparative knowledges. By focusing on radical criticism of contemporary heritage movements it is shown how archetypal psychology can help to deepen metaphorical reflection on such crucial issues as fantasy, theory, history, and memory. In particular, it is insisted that such reflections should themselves avoid philosophical abstraction and stay as close as possible to the logic of imaginative discourse.
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