Rhetoric Devices As A Means Of Effective Speech In Business Presentations

Abstract

The paper considers the importance of using various stylistic devices in presenting new products, ideas or problem solutions. It reveals the concept of stylistic device and analyzes different types of such devices that are used in business speeches. An attempt was made to analyze modern business presentations that are freely available on the Internet from Startupbootcamp, Consumer Electronic Show and other projects to date the frequency of occurrence of stylistic devices used by the speakers during the presentation. The whole set of the rhetoric devices which are under analysis are classified into three groups according to the three types of lexical meanings: logical meaning, nominative meaning and emotive meaning. The analysis allows us to define the percentage of the used stylistic devices and by comparing these stylistic devices in a certain amount of business presentations we consider that it is possible to make up a list of the most frequent language and expressive tools. The experience of the communicators and the knowledge of the techniques that work with the audience help the speakers achieve one of the main goals in presentations, that is to transfer the message effectively for the listeners so that they can perceive it easier and more successfully.