Abstract
Nowadays, the importance of studying rhetoric is becoming more and more obvious, interest in it is growing: first, it is perceived as something completely new; secondly, the XXI century. - this is the time of democratic transformations in our country, this is the time of new people, unencumbered by censorship, who were given the opportunity to freely express their own opinion, to formulate their position in life. Modern man understands that the ability to speak largely determines his social status.
Highlights
The objective of the research work is to present a linguistic analysis of rhetorical texts
Neorhetoric is engaged in the search for the best options for public communication
Higher education is just beginning to get acquainted with modern communication technologies, in particular, with rhetorical art
Summary
The objective of the research work is to present a linguistic analysis of rhetorical texts. Neorhetoric is engaged in the search for the best options for public communication. This is the science of persuasive communication. Higher education is just beginning to get acquainted with modern communication technologies, in particular, with rhetorical art. The problem of written literacy should be solved in the conditions of secondary schools and academic lyceums, and higher educational --7i3nstitutions. It is known that oral speech, which is extremely difficult to master, since it focuses on everyday communication, and on other spheres of communication, primarily official, must be taught already from school and continued in higher education. Public speech is still aloof from the state problems of education, especially in universities. The discipline "modern Russian language" involves the introduction of the discipline "Fundamentals of rhetorical art" into the curriculum and mastering the basics of rhetoric at the proper level
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